For some aspiring entrepreneurs, a new and exciting venture is the only viable route to fame and fortune, as well as the only way to make your mark in the world (Landrum, 2012).
However, the majority of entrepreneurs are motivated by other factors.
The advantages of entrepreneurship include the following:
- The freedom to make decisions independently.
- Flexibility in work hours and environment.
- The ability to use one’s creativity at will.
- The opportunity for substantial financial rewards.
- The chance to make a difference.
Unlike many other workers, money is not a huge motivator for most entrepreneurs. “For them, money is an important tool and key to building an empire, but it pales in comparison to the larger issues of people, products, promotion, and perfect market penetration” (Landrum, 2012). The work they do is driven by the passion they feel for it. For a true entrepreneur, there is nothing more fulfilling than having the chance to make a difference (Landrum, 2012).
In addition to passion, many entrepreneurs are motivated by the desire to be their own boss. For those with an entrepreneurial spirit, working for others is commonly seen as negative and unfulfilling (Landrum, 2012).
“The one absolute about the impassioned entrepreneur is that they can’t wait to get to work in the morning and often refuse to leave at night…no matter how high people rise in a corporate organization, few can say they look forward to going to work in the morning” (Landrum, 2012). Countless examples of entrepreneurs who refuse to leave their project sites and workshops exist, and “the same can be said of virtually every successful entrepreneur in the world” (Landrum, 2012).
In the Myers-Briggs personality test, a Jungian-based analysis of what lies behind peoples’ motivations and decisions, the Promethean personality, or an intuitive thinker who sees the big picture and deals with his or her vision very rationally, is the optimal personality type to be an entrepreneur. Gene Landrum, well-known entrepreneur and author of Entrepreneurial genius: The power of passion, analyzed 13 great entrepreneurs and discovered that each of these successful entrepreneurs, while excelling in different disciplines, were Promethean personalities (2003).
Be smart and be encouraged,
Landrum, G. N. (2003). Entrepreneurial genius: The power of passion. Naples, FL: Brendan Kelly.
Landrum, G. N. (2012, November 22). Entrepreneurial genius – A passionate endeavor. Retrieved from the Entrepreneurs’ Express Web site: