Google appears to be on the lookout for content that poses to be editorial on the surface, while encasing paid advertising linkage (advertorials) in the underbelly. In other words, Google, as defined by Matt Cutts of Google’s webspam team, may soon severely penalize online content providers (blogs, news agencies, authors, and/or writers) for not overtly identifying “advertorials.”
Within this video-short, Mr. Cutt explains Google’s position relative to web-based content provider’s advertorial authorship and distribution activities, including the potential enactment of harsh consequences and ramifications for those individuals and organizations that violate advertisement transparency initiatives.[tube]http://www.youtube.com/watch?v=1SmlsfSqmOw[/tube]
Always be transparent about the content you or your organization provides (authors and/or distributes). Ensure that you plainly and clearly mark all advertorial content as being that of, “paid sponsorship” or “paid advertisement.” Maintaining the integrity of your business brand(s), practices, and or product(s) must be considered paramount. Trust and credibility are hard-earned in our present highly competitive global business/consumer landscape. Let us always remain forthcoming and true. Let us aspire to build and sustain longstanding consumer, customer, stakeholder, and shareholder relationships. In doing so, we will likely wind up with a more distinct competitive advantage. Plus, by doing the right thing, we can more confidently feel better about ourselves and our firms; knowing what we have built, will likely be counted as a true success story. That is priceless!
Be smart and be encouraged,
Video Presented by Google Webmaster Help. For more webmaster resources, visit: google.com/webmasters
Himler, P. (2013, July 9). Content is king, distribution is queen. Retrieved on July 10, 2013 from Forbes website: http://www.forbes.com/sites/peterhimler/2013/07/09/content-is-king-distribution-is-queen/
This discussion is not intended as legal advice, and cannot be relied upon for any purpose without the services of a qualified professional.