If you position your social network posts as one who can be defined as a narcissistic opera singer, you should likely expect you and your posts to be ignored, despised, and/or held in contempt by those who see your messages of “Me, me, me, me!” Social networking is about being and acting social. Social means that we must aspire to engage, collaborate, and interactive in two-way conversations. In other words, if you are a self-promoter who ninjas in, drops a post about “you,” and then ninjas back out again, your brand will notably exude that of self-centricity rather than that of a “community enricher.”
Next time, you decide to engage within any social network, I encourage you to ask yourself these following questions:
- What is the primary purpose for posting or responding?
- How will my post or response benefit the community at large?
- Is my post or response relevant to the community’s theme and/or culture?
- How will I “frame” my post or response so that those who see it will clearly understand why I shared such an assertion?
- How will I read the posts and responses in such a way to positively encourage others?
- How will community participants perceive my posts or responses?
Remember, social networking is about building and sustaining long term meaningful relationships. It’s never about you, but rather always about how you might go about encouraging, enriching, entertaining, informing, educating, and collaborating with others. Always gift first, and focus upon an approach of authentic goodwill, sincere interest, and gracious support.
Always remain encouraged,