Online Consumer Purchasing Schema
There is a lengthy path from simple online advertising impressions, web site visits, and page views to the purchase of a product and the company making the profit.
You first need to make customers aware of their needs for your product and somehow drive them to your web site. Once there, you need to convince them you have the best value – quality and price – when compared to alternative providers. You then must persuade them to trust your organization to handle the transaction (by providing a secure environment and fast fulfillment).
Based on your level of success, a percentage of customers will remain loyal and purchase again or recommend your web site to others.
Be smart and be encouraged,
Laudon, K. C. & Guercio Traver, C. (2010). E-commerce: Business, technology, and society. (6th ed.). Upper Saddle River, NJ: Prentice Hall.
Marino, T. J. (2013). Online consumer purchasing schema. Retrieved November 24, 2013 from web site: http://www.trinitywebworks.com