If you aspire to profitably sell your book(s), please read this entire post.
Developing and implementing a book selling pipeline is easy. NOT! Although, assertions such as those included in the Huffington Post article below can influence any well-intentioned writer to be lulled into thinking, “Self-publishing is easy!” Remember, without a strategic marketing strategy, nothing sells!
Here’s the what I consider to be just another example of a self-publishing “Easy Button” article:
Hi! Can We Talk About Self-Publishing?
My High-Level, Raw and Real Book Strategy Steps:
(The abbreviated version)
- Who is your target reader (market)? (Identify specific demographic, geographic, psychographic, behavioral attributes.)
- Conduct a market analysis. (You need to identify competition, investigate your chosen genre, and determine market (reader) demand.)
- Title and write your book. (Be sure to have a group of at least five target readers reviewing your writings throughout your writing process.)
- As you begin to write, begin to market. (Promote via the development and implementation of a your strategic marketing plan, e.g. public relations brand awareness media blitz via press release and follow-up, social media campaigning, book pre-roll out web lead capture page, build email prospective buyer list, etc.)
- Complete your book draft. (Get your title professionally formatted and edited: Paperback and Ebook.)
- Develop your book cover design.
- Collect endorsements, testimonials, and reviews.
- Complete your final draft.
- Publish book proof.
- Publish your book. (Low-cost/Low-overhead print-on-demand.)
- Assign official roll out date. (Zero in on a fall release date.)
- Official book roll-out event. (Now that your latest release in full circulation, including expanded distribution, you must continue to measure, analyze, and make adjustments to your book marketing strategy process.)
Throughout each step (before, during, and after) always be marketing. If you are clueless about how to development, implement, manage, and analyze your marketing strategy, Please foster a strategic partnership with an expert business strategy firm.
Caveat: Only follow the aforementioned steps if you honestly intend to sell more than 200 book units. If you write as a hobby, disregard this post!
Double Caveat: Remember, whether you are a traditionally published author or decide to go the self-publishing route, play within your area of core competency. If your core competency is NOT business strategy, entrepreneurship, and global marketing strategy, do NOT even attempt to go it alone, unless of course, you are fully saddled up and prepared to expect the unexpected.
Be smart and be encouraged,