Business communications have evolved exponentially throughout the ages. One method of cutting through the competitive noise is by way of “storytelling.”
Peter Guber, chairman and CEO of the Mandalay Entertainment Group, explains how to establish an emotional connection with any audience.
Peter Guber: The Art of Storytelling[tube]https://www.youtube.com/watch?v=8-KtR4vM4eg[/tube]
A Harvard Business Publishing presentation.