If you are like many entrepreneurs who wait until the earth, moon, and stars perfectly align before launching your latest widget, you may well be suffering from “analysis paralysis” or simply relying upon input from the wrong market segment as you fine-tune your consumer offering. The raw and real truth is that you do not have to wait until all things are flawless before pulling the trigger on your new product or service innovation.
Design director at IDEO, Tom Hulme, shares three inexpensive, yet effective ways to test your next great product.
Why Not Launch Your Next Idea Before It’s Perfect?
Why not let your target audience (market) decide (cast their vote) about your new product or service launch? Remember, remain nimble, dynamic, and flexible; for the only thing that is constant is change!
Be smart and be encouraged,