How do you take your “book publishing?” Do you choose “traditional” or do you prefer “self-published?” Do you truly believe you know the difference between these two book publishing approaches?
Certainly, technology has given way to helping indie authors prepare their book for market. With self-publishing platforms like Amazon’s, Create Space and Ingram’s, Lightning Source comes the next generation of so-called and self-proclaimed, “self-publishing gurus.” In fact to date, Amazon’s search indicates that there are over 77,000 book titles – each author claiming they provide the ingredients to successfully self-publish a book.
How many ways can you teach an author how to use CreateSpace, Lightning Source, or one of the many nearly-automated web-based self-publishing/book fulfillment systems?
In March of this year, scholarly panelists pooled together their education, experience, and resources and delivered a fairly tight presentation lecture focused directly upon the world of self-publishing. I sat back and watched this group share twice. I believe the information shared within this 1:14.47 meeting of these real-world intellectual book publishing minds (Kim Craft, Wes Locher, Will Thompson, and Matt Peterson), as hosted by Full Sail University, will give an unseasoned self-published author reasonable practical insight into how to prepare their literary work for sale.
You must have your business and marketing process postured and ready to go.One caveat that I must include in this post is that this presentation, nor any other book I have read on the subject of how to profitably market a book, comes close to sharing or teaching on the requisite strategy and marketing practices that must be implemented in order that a common author earn more that a fews bucks per title. Therefore, I encourage you to watch this presentation from a mechanical perspective, but you must resolve to bear in mind that in order to sell your product, you must have your distinct business strategy and marketing process postured and ready to go so that you may ultimately realize a measurable and realistic return on your invested energy and financial input.
A Beginner’s Guide to the World of Self-Publishing
(Presented courtesy of Full Sail University. Run Time: 1:14.47)
Keep both eyes open and both feet planted.If writing for profit is on your “Bucket List,” you must enter into your writing endeavor with booth eyes open and booth feet firmly planted. Indeed, knowledge is power, however you should always consider the source of that gained knowledge. Without marketing (advertising and/or earned media), nothing sells. Therefore, in order to skirt past the derivative of self-publishing failure, ensure that you take your next step courageously prepared and committed to go the distance!
If you have questions pertaining to business strategy, entrepreneurship, and/or marketing your book, feel free to ping me anytime!
Much love and discernment,
Full Sail University (2014, March 12). A beginner’s guide to the world of self-publishing [Video file]. Retrieved from https://www.youtube.com/watch?v=UfwY2rI8qAc