Strategy in :60: Lead Capture Process in 4 Quick Steps
We had a bit of fun producing this raw and real business marketing strategy presentation. I hope you are slightly entertained by the lighthearted antics while picking up a few essential tips to help you to perpetually work toward increased market share and sustainable profitability.
When attempting to drive paid traffic from specific advertising channels (Google Ad Words, banner, e zine, etc.), be sure to never drive your traffic directly to your core web site. Rather, drive all paid traffic to a customized and track-able “squeeze/landing” page. Understanding that on average it takes a prospect “seven” return visits prior to making that final purchase decision, you will need to capture their first name and email address post-haste in order to identify who opted in and invite them back.
If you were to goof and send the paid traffic to your primary company web site, you will likely wind up with a 7-second visitor who lands and then quickly bounces away from your site and on to the next. This is why a “squeeze/landing” page is essential.
- Step 1: Drive all paid traffic (prospects) to your strategically designed “squeeze/landing” page.
- Step 2: Offer an enticement while peaking their interest in order to capture their first name and email address.
- Step 3: Pipeline each captured prospect into your email marketing application (i Contact, Constant Contact, Mail Chimp, etc.).
- Step 4: Craft a series of email auto-responders, create a consistent email schedule, and continue to “drip” your email messages until they buy or opt out.
Once you have successfully captured and verified the contact information, you may then feel free to send them immediately to your company’s web site offer. They likely won’t buy on this initial visit, but you will have the ability to invite them back again and again now that you know “who” they are.
Should you have any additional questions, please ping me anytime!
Be smart and be fervently encouraged,